adidas presenta su nueva campaña de comunicación: #teodiarán

adidas lanza una nueva campaña revolucionaria en el mundo del fútbol bajo el lema #teodiarán. Basada en un nuevo y provocador vídeo, Luis Suárez, Gareth Bale, James Rodríguez y Karim Benzema son los protagonistas de este espectacular vídeo. El lanzamiento del vídeo coincide con el lanzamiento de las botas adizero f50, Predator, Nitrocharge y 11Pro, calzado con la máxima tecnología de la marca alemana al servicio de los mejores jugadores del mundo.

Que haya gente que te odie, es el mejor de los cumplidos, y es que son solamente los mejores jugadores, los que son más odiados por la afición. Especialmente en las redes sociales donde el odio que les persigue, les hace jugar mejor todavía. Ese odio no les hace detenerse ni pedir disculpas, al contrario, se alimentan de él.

El vídeo se inicia con una voz en off que narra “Odian tu modo de caminar. Odian tu modo de hablar…” y muestra a los jugadores como personajes de ficción, “El Héroe” Gareth Bale, el “Chico de Oro” James Rodríguez, “El Hombre Objetivo” Luis Suárez y el “Rapero VIP” Karim Benzema. El vídeo hace un recorrido por las vidas de los jugadores mostrando su modo de vida, las celebraciones de sus goles, sus posesiones y su buena suerte.

No hay imágenes en esta galería.

En el vídeo se puede ver cómo y por qué se odia a estos jugadores, y las razones no son otras que sus logros en el campo y sus nuevas botas que les permiten esas grandes actuaciones “Odian tus botas nuevas y brillantes. Odian tus botas…porque desearían tenerlas”.

La campaña se resume en este manifiesto:
Odian tu modo de caminar
Odian tu modo de hablar.
Odian el modo en que te levantas y tu forma de destacar.
Solo quieren eliminarte.
Y odian no haber sido capaces de ello a pesar de intentarlo

#TeOdiarán

Las nuevas botas estarán a la venta desde el día 2 de febrero en los establecimientos autorizados.

24 thoughts on “adidas presenta su nueva campaña de comunicación: #teodiarán”

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